Fake news, massive cyber attacks or card clonings. There has never been so much talk about cybersecurity and, at the same time, it does not seem enough particularly in Brazil. In such a time when users do not feel safe and companies invest little in data protection, Qriar Cybersecurity comes in order to fulfill this gap and protect their privacy.
How Brazilians view cybersecurity
There is no doubt that technology has changed the way we consume products, specially with the advent of e-commerce and many ways of directing advertisements to a target-public that appear every day. Cybersecurity, however, is still a matter which is put aside by many Brazilian entrepreneurs.
Just to get a better picture, electronic commerce revenues were around R$ 70 billion last year, according to data published by the Brazilian Association of Electronic Commerce (ABComm). This amount of money is impressive, but it also draws the attention of hackers.
Last year in Brazil, lost and stolen data caused an average loss of US$ 1.35 million per company, as disclosed in a research made by IBM. It is no surprise that six out of ten Brazilians individuals have declared they have been attacked or knew someone who has been attacked with data leakage. This is a worrying evidence of a problem which, once solved, might boost the profits of several businesses in the country and improve the buying experience of users.
A solution which follows the global trend
It was in the midst of these movements in the virtual market that Brazilian entrepreneur Luís Felipe Neiva Silveira decided to found Qriar Cybersecurity, a company which seeks to fill the gap in the line of defence of many business.
Currently acknowledge within the market as a reliable company for its high level of solutions on cybersecurity in many segments, Qriar appeared after some informal talks between Luís Felipe and his associate, Almir Menezes. “I was always anxious about undertaking in the field of technology and developing a business which would be global, aiming both domestic and foreign markets”, he explains. “After a lot of brainstorming, we decided to explore this opportunity and defend the virtual property of Brazilian companies”, he said.
Thenceforth, both participated in national and international technology events, drawing market perspectives and defining Qriar Cybersecurity’s role. Since 2015 the company is establishing partnerships with leading providers in the market, such as IBM and CA Technologies. “We are always updated with new regulations on the field of technology and creating new solutions which fulfill current demands from the sector”, highlighted Luís Felipe.
The increase of cybersecurity in Brazil
Gradually, companies are abandoning the view of cybersecurity as a reactive measure and adopting it as a preventive one. According to data published by Precise Security, investment in security products and services should reach the amount of US$ 151.2 billion in 2023. This figure represents a maturity of entrepreneurs related to security needs demanded by the market. Microsoft, for instance, invests annually almost US$ 1 billion to protect itself from virtual crimes.
“People have to see that we are all vulnerable to cyber attacks and investing in cybersecurity is investing in protection”, Luís Felipe declares. According to the entrepreneur, the future of Qriar Cybersecurity is focused on developing its own solutions in order to assertively attend the market.
New laws and information security norms such as LGPD, the Brazilian version of GDPR, is also pushing the domestic market. Qriar stepped ahead and already provides solutions for business partners that wish to be in compliance with all government's regulation.
“We have been developing new ways of integrating and presenting solutions, with less bureaucratic and easily accessible model of business”, he concluded.
For more, access https://qriar.com